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Your Best TubeSift Alternatives for 2022

TubeSift is a great product for YouTube Advertisers who want to find videos for placement targeting. But you’re looking for an alternative, so here you’ll find alternative YouTube placement targeting tools. Starting with my own – Adzoola.

TubeSift Alternatives

1: Adzoola

Adzoola does so much more than just finding YouTube videos and channels on which to place your ads (placement targeting). But searching for YouTube placements is TubeSift’s main feature and you’re looking for an alternative, so let’s start there.

Exploring 4 Ways to Find YouTube Video Placements

Video Search is Adzoola’s main tool to help you find specific, relevant videos and channels for your YouTube ad campaigns.

Video Search is actually 4 tools in one:

  1. Search by keyword – like you would if you were searching on YouTube
  2. Find related videos by URL: Use YouTube’s suggested videos algorithm to find topically relevant videos. These videos get 70% more watch time than videos in search results.
  3. Find related videos by keyword α΄Ία΄±α΅‚ : A new and unique feature to Adzoola. Use keywords to find videos that appear in YouTube’s suggested results.
  4. Find videos by topics: Get videos based on broad topics and sub-topics like Lifestyle [Topic] > Fashion [Sub-topic].

Let’s dive into each of these below…

 

Method #1: Search by Keyword

Use Video Search to find the most specific and relevant videos that rank for your keyword in YouTube.

You can choose to prioritize by:
 

  • Relevance – as YouTube would return results by default
  • Upload date – to prioritise recent videos
  • Views – to prioritise the number of video views with less emphasis on relevance.
Video Search Order

Set a country and language preference. YouTube’s results are less like Google’s. They are less dependent on location, so the country and language is a preference rather than a hard filter.

If you’re looking for non-English results, search in any language and you’ll get relevant results.

Video search results non-English (German)

You can get the top 10 ranking videos and all the way up to 1,000 videos for your keywords.

If you’re keen eyed, you’ll have seen I said keywords. So not only can you get up to 1,000 videos for a keyword but you can also use multiple keywords in one search.

Benefits of multi-keyword searches:

  • Fewer searches: You don’t need to do multiple single-keyword searches to collate the results. So you save time to work on the many other things you have on your plate.
  • Reduces overlap: Videos rank for similar keywords. You’ll find a lot of overlap with multiple keyword searches – especially with tightly themed keywords.
  • Find videos that rank and appear in the results multiple times for your keywords – those videos get a lot more exposure.
  • Find influential channels in your market – those that keep popping up for your keywords.
Video Search results from keyword search

Method #2: Find related videos by URL

Using YouTube’s search results to find super-specific videos to target with your YouTube ad campaigns is a great way to test new offers and audiences because you’re reaching such a specific audience.

Once you’re successful with placements from search results (or to reach more people) you’ll want to find videos that get more views.

One way to do this but retain control of where your ad shows, is to use YouTube’s related/suggested video results.

YouTube’s Chief Product Officer said 70% of watch time on YouTube is spent watching videos the algorithm recommends. That means suggested videos can often have between 2x and 10x the views of the videos you’ll get from YouTube’s search results.

Enter a video URL into Adzoola’s ‘Related by video’ to get suggested videos.

Related video search

You can even enter several video URLs to find commonly suggested videos around the topics of the videos you’ve entered. These are key videos you’ll want to use to reach your audience as they have strong visibility.

My video lighting kit eBay for YouTube

Another benefit of using this method is that you’ll find videos you wouldn’t have found in YouTube search results because they don’t always have the keyword you’re searching for in the title. But the audience they reach is often the same.

Method #3: Find related videos by keyword

A new and unique feature to Adzoola:

If you want to find videos that appear in YouTube’s suggested results but don’t have a video URL to start the search, use a keyword (or a few keywords). Adzoola will do the work for you to show you the videos YouTube think your audience watches, based on the keyword.

Related videos by keyword

Method #4: Find videos by topics

You can search for videos by broad categories YouTube have defined and applied to videos:

Video Search by YouTube Topics

Now you have the results from your search, you could just copy this list and paste it directly into the placements targeting area in your YouTube ad campaign. But by doing that you could inadvertently target videos that are not a good fit. Or even target one video that ranked low but gets millions of views. That one video could take most of your spend. So you’ll want to check for these kind of scenarios before adding them to your campaign.

Clean up your results to avoid targeting irrelevant videos

  1. Glance through the videos. Seeing the thumbnails and titles in the results really help you to do that quickly. You can delete any of the videos from the list, one-by-one or select as you go and delete in one go.
Video Title and thumbnail

2. Apply your filters. In Adzoola you have 16 dedicated filters to make your list of videos even more targeted and relevant. For example you can include or exclude videos containing certain words or phrases in the title (or even description).

Video Search title filters

3. Sort by any of the data in the results. One thing I do is to quickly cull any videos that have a lot of views but aren’t a good fit for the target audience I want to reach. So I sort by views to show the videos with the most views at the top of the results. Depending on the number of results and the keyword(s) you used, there can sometimes be less relevant videos that could take all your spend if you don’t remove them at this point.

Sort by views

Now you have your list of highly relevant videos, you can quickly copy them, ready to paste into Google Ads as placements.

Copy video URLs

Quick note: If you’re not sure what keywords to use to start your search, you can use Adzoola’s Keyword Search tool. It’s actually a full-blown keyword research tool with 7 different ways to get keywords. Each for a different situation. One specifically for YouTube keywords (as shown below). The rest suggest keyword ideas based on Google searches.

YouTube suggested keywords

Exploring 2 ways to find YouTube channel placements

As part of your YouTube advertising you may want to include targeting viewers of specific channels. In Adzoola you can find relevant channels two main ways:

1 . Use the channels tab in your Video Search results

When you do a Video Search Adzoola shows you results for videos that rank for your keywords but it also shows you which channels posted those videos. You can find this in the dedicated Channels tab in the results. Here you’ll see the channels that have videos ranking for your chosen keyword.

BUT…

Finding channels that have one video ranked for your chosen keyword may not reveal the best channel targeting choices. You want to find channels that focus on your target audience – not ones that post videos on disparate topics, that have no theme you can associate with a target audience.

Here’s where Adzoola can give you real insight into finding channels that consistently reach your target audience: Search for several keywords representing topics your target audience watches.

Adzoola will show you the channels that have the most videos in the results for your chosen keywords.

YouTube channel visibility

This way you get a set of channels that have multiple videos ranking for multiple keywords. These are likely to be a much better candidate for YouTube channel targeting because they are reaching your target audience.

You can even analyse the channels further in Adzoola’s Channel Explorer tool. You’ll see overall channel statistics and the most recent videos they’ve posted. All with our famous filtering capabilities!

2 . Search for channels in Channel Explorer

An alternative way to find channels is to use the Search for Channels tool in Channel Explorer. Here you can search for channels by keyword.

It’s different to the method above because it’s searching the channel data rather than individual videos. It’s a broader, more contextual search and so it usually gives you quite different results.

YouTube Channel Search results

As usual you have filters to focus your search. For example you can filter channels that only include a certain word or phrase in the description.

A few distinctive and unique features

View Channel Statistics and Get Videos from Channels

Find out more about a channel like number of subscribers, total channel views, number of videos posted, likes and more.

See what videos they have recently posted so you can see the types of content they make, how often and the kind of views and engagement they get so you can see if they’re a good fit for channel targeting.

Channel Explorer results

You can also see a list of their videos with stats so you can sort/filter to get specific videos to target for your campaign.

Channel Explorer videos tab

Advanced, dynamic filters

We worked hard on the filtering capabilities in Adzoola.

That’s probably why you don’t see these kind of filters in other tools. They are fast. The range filters, like video views, update dynamically as you adjust them.

You can filter almost anything in the results.

Video Search filters

Speedy, fast results

When we were building Adzoola, I wanted it to be faster than anything else I had used or seen to get placements for YouTube. That’s hard when you’re pairing it with potentially thousands of results and instant filters.

We’re still improving but you can currently get a couple of hundred results in the time it takes to sip at your coffee (<10 seconds, if you’re not sure).

That means the time you spend researching placements is only as long as you want it to be – rather than waiting 30 – 60 seconds for the results of just one search for one keyword. That’s painstaking.

More data

During the development of the video tools, I kept asking for more and more data to be added to the results. That has now led to 15 columns of data on which you can sort and filter. And that’s not including the data in the channels tab.

But that wasn’t enough…

You can open up the row to reveal more data about the channel that posted it and the video’s tags.

Expanded row data

And, if you’re not content with all that, you can switch to the channels tab to see a list of the channels that are in the results

Channel results for Video Search

More results

Unlike other tools, Adzoola gives members up to 1,000 results for a Video Search (as many as YouTube give us for your search).

Not everyone is going to need to go that deep into YouTube’s search results but it’s there for you when you’re working in markets where there is a lot of relevant content.

Find the most influential YouTube videos and channels in your market

Another unique feature to Adzoola is the ability to find videos and channels that pop up again and again in your market.

You define the keywords you want to represent your market (or use our keyword tool) then do a Video Search with them.

Adzoola will show you the videos that rank for the most keywords (using the occurrence column mentioned earlier). These are the highest visibility videos in your keyword-defined market, so they’ll be some of the best candidates for your YouTube placement targeting list.

And, when you switch to the channels tab, you can see the channels that have the most visibility in the results. Like with videos, these could be highly relevant for your YouTube channel targeting list.

Go beyond placement targeting: Tools to help you scale

Keyword Search

At some point you’ll want to go beyond targeting just placements.

Keyword targeting is one of the logical next steps.

Adzoola gives you access to a full-blown suite of keyword research tools. 7 of them as I write this. Each built for a different purpose. All integrated into one tool, so you can build a list of keyword with different tools.

If you’ve got your YouTube placement campaigns set up and now you want to set up a keyword targeted campaign, you can start with Adzoola’s Suggested Keywords tool to get YouTube-specific keywords. Those are keywords people are actually searching on YouTube (incidentally Google Keyword Planner doesn’t give you these).

You can use the same tool to get Google suggested keywords (these are the autocomplete suggestions you get when you start to type your search query).

That’s just 1 of the 7 keyword tools in Adzoola. The other 6 help you get keyword ideas based on Google searches: long-tail keywords, related keywords, keywords in a category. Even keywords your competitors rank for (organic and paid).

Keyword Search

With all this keyword data, you can not only use it to get YouTube-specific keywords for your campaign but also uncover Google keywords you never knew about.

That’s because Adzoola has keyword research tools that go beyond autocomplete suggestions so you get new keyword ideas.

You can use these keywords across Google ad products. For example, create Custom Audiences with these keywords to use in your YouTube ad campaigns and across Google’s Display & Discovery campaigns.

Find Competing Websites in Your Market

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You just read about using keywords to build Custom Audiences in your Google Ads account and how you can use these across YouTube, Google Display and Discovery campaigns.

Well, as you probably know, you can also build Custom Audiences based on websites too.

Adzoola’s SERP Competitors tool makes it easy for you to find a relevant list of websites to create your own Custom Audiences (or for any other purpose you can think of).

There are two types of search:

 

1. Keyword Search for Domains

Enter up to 200 keywords (your own or those from our Keyword Search) and Adzoola will give you websites that have the most rankings for those keywords in Google. So you can see the domains that rank for the most keywords out of the ones you entered. From this you get an idea as to the relevance and visibility of the domains.

Here you can see an example with a search using 100 keywords around conversion optimization.

SERP Competitors tool based on keywords

2. Domain search

Enter a domain and Adzoola will find you websites that rank for the same keywords, showing you websites that compete in the Google search results. This is distinct from the keyword-based approach above because you’re looking at it from a domain-wide approach rather than focused on a specific set of up to 200 keywords. That means there’s a lot more data being crunched and you can find related/competing domains easily.

Here I’ve used a ski resort, whistler.com, as starting domain. You can see how relevant and related the results are.

SERP Competitors tool based on a domain

I like to use these searches to find websites I can use to build Custom Audiences in Google Ads (or Custom Segments as they’re now being called).

I also use these searches to find websites competing in the SERP for keywords in my market. Then use Keywords for Domains tool in Keyword Search to find other keywords they rank for. I can then use those keywords in my audiences/segments or to further my research.

There’s so much more to Adzoola than I’ve written about here but I hope you now have enough to decide whether Adzoola is worth a try for you. Why not see for yourself? Take it for a test drive for $1 here

2: Veeroll

Veeroll’s main feature is video ad creation.

They say it themselves on the home page ‘Generates Stunning Video Ads Automatically’.

You can create videos on their platform for Facebook, Instagram and YouTube. These videos are created with text and stock images, like an animated presentation. You can also create those mock handwriting on a whiteboard style videos.

If you’re just starting with YouTube ads and you have no intention of creating your own video or getting someone to do it for you, this feature might suit you. As they say ‘Most of our users have never shot any video, ever.’

Veeroll takes a different approach to finding placements than other tools in this list: You enter one keyword and they create a list of 240 videos. It doesn’t show you the results in a list straight away, you have to click into them. You can then edit that list.

Why you might want to use Veeroll

  • You could consider using Veeroll to create your ad.
  • If you have no resources to create your own video ads.
  • If you have no intention to be in or make videos yourself. And you don’t want to get someone to make videos for you.
  • You’re happy with the look and style of automatically created videos for your ads.

Why you should consider Adzoola

  • You’re an agency or consultant who runs other Google Ads campaigns – not just YouTube ads.
  • You want more than 240 videos for a keyword
  • You want to search with more than one keyword at a time.
  • You want advanced and instant filtering capabilities for your results.
  • You want to use more than just placement campaigns.
  • You want a full-blown keyword research tool.

3: Vid Hoarder

Vid Hoarder has three tools:

A placement finder, a ‘channel scraper’ and a keyword generator.

You can get a list of up to 500 videos for your video placements search and the same for a Channel Scraper search.

The keyword generator is an autocomplete keyword tool for YouTube and Google.

Vid Hoarder’s website says “Stop targeting keywords, topics, and audiences”. Although it has a autocomplete keyword generator, it seems focused on placements.

[Sidenote: I don’t subscribe to that sentiment – using only placements. In fact I created tools in Adzoola to help you scale beyond placement targeting. Some of our members only use those tools.]

Why you might want to use Vid Hoarder

  • You’re happy with just autocomplete keyword suggestions
  • You want a no-frills placement finder

Why you should consider Adzoola

  • You know you’ll want to set up campaigns based on keywords and custom audiences.
  • You also want videos based on YouTube’s suggested/related results
  • You want to see the video thumbnails in the results
  • You want lots of sorting and filtering options so you can clean up and focus the results
  • You want to see more data in your results (and filter based on that data)
  • You want to uncover more keywords you wouldn’t have thought of before
  • You want a full-blown keyword research tool

4: Vidnetics

Vidnetics has features allowing you to search for videos, channels and ads.

You can see small thumbnails along with data like views, post date, likes and whether it is ‘monetized’.

The ‘Keyword Research Pro’ tool in Vidnetics seems to be an autocomplete keyword tool for YouTube and Google. It provides search volume with the keywords and this appears to be global search volume figures from Google searches.

You can find video ads running on YouTube with their Ad Library.

Why you might want to use Vidnetics

  • The ad library: You want to find ads running on certain videos (only available on their Plus and Professional plans).
  • You want to find ‘monetized’ videos

Why you should consider Adzoola

  • You’re an agency or consultant who runs other Google Ads campaigns – not just YouTube ads.
  • Speed of results is important to you.
  • You want to search with more than one keyword at a time.
  • You want advanced and instant filtering capabilities for your results.
  • You want to use more than just placement campaigns.
  • You want a full-blown keyword research tool.

5: Biteplay

Biteplay gives you the ability to search for videos with a keyword or related videos using video URL. You can search for channels by keyword and trending videos by category.

In the results you’ll see small thumbnails along with data like views, post date, number of comments and likes.

Depending on your plan you can get between 200 and 300 results per video search.

Biteplay allows you to track videos or channels so you can see their statistics over time.

It also has a video maker delivered by wave.video so you can make videos with text and stock images/video.

Why you might want to use Biteplay

  • You want to track videos or channels
  • You want to find ‘monetized’ videos
  • You need a video maker tool

Why you should consider Adzoola

  • You’re an agency or consultant who runs other Google Ads campaigns – not just YouTube ads.
  • Number of results is important to you.
  • Speed of results is important to you.
  • You want to search with more than one keyword at a time.
  • You want advanced and instant filtering capabilities for your results.
  • You want to use more than just placement campaigns.
  • You want a full-blown keyword research tool.

6: YouTube

If you haven’t tried the manual way of getting videos directly from YouTube, you might be saying something like this:

“Can’t I just search YouTube and copy the video links from there to get placements?”

Well, yes you can do that if you only want a small number of videos. If you’ve tried this way and set up a YouTube ad campaign based on this, you’ll often find this doesn’t get you many impressions. Most likely because you haven’t added enough videos.

Here’s why you should consider using software like Adzoola. You can:

  • use multiple keywords and we’ll deduplicate videos appearing for multiple keywords, show you which keywords and sort by visibility.
    Note: This feature is only available in Adzoola.
  • filter the results (and it’s fast, they respond dynamically)
  • delete videos in the list
  • get stats on the channel that has posted the videos (see the channels tab in Video Search)
  • quickly get the video URLs (all, filtered or selected)
  • quickly get the video titles (you can edit these and use them as keywords)
  • get related videos based on a video URL. This taps into YouTube’s data about what videos are related to the video you enter. Really powerful to expand on a regular keyword search. Related videos get 70%+ of the watch time on YouTube.

See for yourself – try Adzoola

If you’re considering Adzoola, try it! You can get access for 7 days for just $1.

    Adzoola helps you execute YouTube ads placement targeting faster:

    Find your target audience with Adzoolaβ€’ Find relevant video placements in seconds.
    β€’ Dramatically reduce your research time.
    β€’ Get YouTube-specific keywords