Conversion Insights from Adzoola
“It feels like I’ve sneaked into my competitors’ analytics”
Website traffic volume: See the number of visitors they get
Traffic sources: See which sources send the most (and least) traffic
Conversions: Reveal the number of converted visitors (sales) they get
Conversion rate: Discover their best (and worst) converting traffic source
Traffic ≠ sales
Your existing competitor research tools might give you estimated traffic volume but they won’t give you sales or conversion rates.
Why use incomplete data?
Incomplete data (traffic but not conversions)
Those ‘other’ tools show you incomplete competitor traffic data that doesn’t show conversions so you can’t see how their site is converting and which traffic source converts best.
Inaccurate traffic data
Those ‘other’ tools may be showing you traffic volume by estimating the number of searches on Google and using an old CTR metric to calculate traffic. Plus this can only be applied to Search traffic and not other traffic sources.
Only shows search traffic
If your current competitor research software only shows traffic from search engines, you’ve only got a fraction of the complete traffic system for a website.
Now you’ll know what’s really working in your market
Get insights on real traffic, conversions and conversion rates by traffic source
As close as you can get to seeing their analytics without actually having access!
You’ll uncover competitor intelligence and answer questions you couldn’t before, like…
Question
“My sales are down, is it just us or is it happening in our market?”
Although sales increase from the previous month, they’ve decreased year-on-year (May ’23 compared to May ’22).
Answer
“Interesting to see their sales are on a downward trend like ours.
March, April and May this year are certainly down on the previous year. But I wonder…”
Question
“Which traffic sources do they get most of their sales from?”
Answer
“Looks like most sales are overwhelmingly from Direct traffic.
That makes sense to me. They have a very strong brand so people know the site and go directly to it.
We need to get more direct traffic. I’ll arrange a brainstorming session with the team to see how we can increase direct traffic.
But now I want to know…”
Question
“What’s their overall conversion rate from all traffic sources?”
Answer
“10.22% – That’s nearly double our conversion rate. Maybe the large number of direct visits are buyers or repeat buyers and that’s skewing the overall conversion rate.
Let’s take a look at how their Paid Search traffic converts…”
Question
“How well does their Paid Search traffic convert?”
Answer
“8.73% – Yep, Direct traffic was skewing the overall conversion rate higher. Now we have a more specific figure to work with.
Now, I want to zoom out a bit…”
Question
“What’s their traffic been like over the last year?”
A traffic spike in November: The effect of Black Friday and Cyber Monday.
A traffic spike in February? What’s caused this? See below
Answer
“I see the usual peak in sales during Black Friday but what’s that peak in February?
Aaah, I know they did a promotion around the Superbowl. Looks like it generated a big spike in traffic – particularly from Organic and Paid Search.
But did it increase sales?
Let’s take a look…”
Question
“Did their promotion around the Superbowl actually increase sales?”
Sales actually dropped despite an increase in marketing activity around the Superbowl.
Answer
“Uh oh – looks like their sales actually dropped a bit. That must’ve hurt. We can learn from that”
This is website competitor analysis on another level!
Want to answer questions like these about your market and competitors?
Join Adzoola for $1 today
See the traffic analytics of sites in your market
Compete or hit their weak spots
Know their hidden winning traffic sources
Outperform your competition
Just $6.63 a day to leapfrog your competition without wasting time and money on flawed traffic strategies
Conversion Insights from Adzoola
As close as you can get to a competitor’s analytics without actually having access
- See a website's converted visitors (sales)
- See a website's conversion rate
- See their traffic volume
- See their traffic sources
- Identify peaks, troughs and patterns by month in all the above
- Insights for a whole domain
- Insights for pre-built website segments and product lines
With Segment Analysis you can get a more granular view of the traffic and conversion analytics for a website. Choose from pre-built website segments and get the analytics for specific sections or categories within a website to analyse a category or product line.
- Estimate their revenue, cost per conversion & profit
Enter a few simple figures and you’ll instantly see estimated revenue, cost per conversion and profit by traffic source so you can see the performance of each.
Join today and get all this too
For a limited time get the rest of Adzoola's features included
- Keyword Research tools (Google & YouTube)
Get keywords for almost any purpose:
Related keywords, Similar Keywords, YouTube and Google Autocomplete Suggestions, Ranking Keywords for a Domain or Page and Keywords in a Category. - YouTube Video Targeting & Research Tools
Find highly relevant videos and channels for your YouTube ad campaigns. You can even use the video titles to get natural keywords for your keyword campaigns.
- YouTube Channel Targeting & Research Tool
Discover, compare, get insights on and extract video URLs from YouTube channels for targeting.
- SERP Research Tool
Find pages that rank for keywords in your target country or city. Use this to scale ads, promote content, even for SEO or content marketing research.
- SERP Competitors Tool
Quickly find competing websites in your market. Use them to create Custom Segments you can use across the Google Ads platform (including YouTube ads of course).
- Mobile Apps Research Tool
Find the top mobile apps by keyword, list or category. Use this to create Custom Segments around apps your target audience uses.
$199/ MonthEarly adopter price
Conversion Insights
Just$6.63 / day
- As close as you can get to seeing a competitor's analytics without actually having access
- See a website's converted visitors (sales)
- See a website's conversion rate
- See their traffic volume
- See their traffic sources
- Identify peaks, troughs and patterns by month in all the above
- Insights for a whole domain
- Insights for pre-built website segments and product lines
With Segment Analysis you can get a more granular view of the traffic and conversion analytics for a website. Choose from pre-built website segments and get the analytics for specific sections or categories within a website to analyse a category or product line.
- Estimate their revenue, cost per conversion and profit by channel
Enter a few simple figures and you’ll instantly see estimated revenue, cost per conversion and profit by traffic source so you can see the performance of each.
$199/Month
Join this plan today and get the rest of Adzoola’s features included [limited time only]:
-
Keyword Research tools (Google & YouTube)Get keywords for almost any purpose:
Related keywords, Similar Keywords, YouTube and Google Autocomplete Suggestions, Ranking Keywords for a Domain or Page and Keywords in a Category. -
YouTube Video Targeting & Research ToolsFind highly relevant videos and channels for your YouTube ad campaigns. You can even use the video titles to get natural keywords for your keyword campaigns.
-
YouTube Channel Targeting & Research ToolDiscover, compare, get insights on and extract video URLs from YouTube channels for targeting.
-
SERP Research ToolFind pages that rank for keywords in your target country or city. Use this to scale ads, promote content, even for SEO or content marketing research.
-
SERP Competitors ToolQuickly find competing websites in your market. Use them to create Custom Segments you can use across the Google Ads platform (including YouTube ads of course).
-
Mobile Apps Research ToolFind the top mobile apps by keyword, list or category. Use this to create Custom Segments around apps your target audience uses.
Have a quick question?
We are here to help!
Conversion Insights is a new feature for Adzoola. So our Founder, Alex King, will be available to answer your questions in the chat.
Feel to start a chat (click the chat icon at the bottom right) and he’ll answer any questions you have.
You’re seconds away from revealing “007-level” competitive insights
Step 1
Join Adzoola and get instant access to Conversion Insights
Step 2
Uncover the hidden sales conversion data you’re other competitor research tools are lacking. Use the data to find weak points you can attack (or compete head-on now you’re fully informed).
Step 3
Have 7 days to try Conversion Insights to transform your traffic strategy. You can either join 2,000+ smart media buyers or go back to your old tools using incomplete data to make strategic marketing decisions.
Step 1
Join Adzoola’s Traffic & Conversion Insights+ plan and get instant access to Conversion Insights
Step 2
Uncover the hidden sales conversion data your other competitor research tools are lacking. Use the data to find weak points you can attack (or compete head-on now you’re fully informed).
Step 3
Have 7 days to try Conversion Insights to transform your traffic strategy. You can either join 2,000+ smart media buyers or go back to your old tools using incomplete data to make strategic marketing decisions.
Frequently asked questions
What websites can I get conversion data for?
You’ll find data on over 8,000 sites including some of the biggest brands and high traffic websites. All revealing their traffic and conversion data: Visitors, conversions and conversion rate by traffic source.
You can search by domain or choose a market category to filter the results.
The websites are mainly ecommerce sites as they are easy to identify purchases, which is what we mean when we refer to conversions on this page.
By the way, when you use Segment Analysis in Conversion Insights, you’ll have the option to look at a website’s traffic and sales driven by specific categories or product lines.
Can I get data for the sites in my country?
Currently we have data for the US, UK and Germany. We may expand on the number of countries based on demand.
What is Adzoola?
Adzoola is a platform for digital marketers like you to uncover targeting for Google Ads, YouTube Ads and, with Conversion Insights, undertake competitor research unlike anywhere else.
Join Adzoola for your 7-day $1 trial so you can uncover traffic strategies and conversion rates of competitors in your market
