Traffic & Conversion Insights

by Adzoola

“It feels like I’ve sneaked into my competitors’ analytics”

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Traffic analytics available on almost any website getting >5000 visitors a month

Website traffic volume: See the number of visitors they get

Traffic sources: See which sources send the most (and least) traffic

Top  visited pages: See which pages get the most traffic (even see their UTMs)

Audience insights: See the sites your competitor’s audience visit.

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Traffic and conversion insights for 3000+ top brands in the US, UK and Germany

Conversions: Reveal the number of converted visitors (sales) they get

Conversion rate: Discover their best (and worst) converting traffic source

Today you have the opportunity to be 1 of just 50 trailblazers to join us as early adopters at a price never to be repeated and a fraction of the $4k to $8k a year of anything remotely equivalent.

I’m looking forward to helping you smash 2024 with the insights you’ll uncover from being one of the first to use these brand new tools.

Alex King
Founder of Adzoola

Now you’ll know what’s really working in your market

Get insights on real traffic, conversions and conversion rates by traffic source

As close as you can get to seeing their analytics without actually having access!

You’ll uncover competitor intelligence and answer questions you couldn’t before, like…

Question

“My sales are down, is it just us or is it happening in our market?”

Your competitor website's conversions (sales) over the last year

Although sales increase from the previous month, they’ve decreased year-on-year (May ’23 compared to May ’22).

Answer

“Interesting to see their sales are on a downward trend like ours.

March, April and May this year are certainly down on the previous year. But I wonder…”

Question

“Which traffic sources do they get most of their sales from?”

Competitor website conversions (sales) by traffic source

Answer

“Looks like most sales are overwhelmingly from Direct traffic.

That makes sense to me. They have a very strong brand so people know the site and go directly to it.

We need to get more direct traffic. I’ll arrange a brainstorming session with the team to see how we can increase direct traffic.

But now I want to know…”

Question

“What’s their overall conversion rate from all traffic sources?”

Competitor website conversion rate

Answer

“10.22% – That’s nearly double our conversion rate. Maybe the large number of direct visits are buyers or repeat buyers and that’s skewing the overall conversion rate. 

Let’s take a look at how their Paid Search traffic converts…”

Question

“How well does their Paid Search traffic convert?”

Conversion rate from paid search

Answer

“8.73% – Yep, Direct traffic was skewing the overall conversion rate higher. Now we have a more specific figure to work with.

Now, I want to zoom out a bit…”

Question

“What’s their traffic been like over the last year?”

Competitor website analysis chart - visitors by traffic source

A traffic spike in November: The effect of Black Friday and Cyber Monday.

A traffic spike in February? What’s caused this? See below

Answer

“I see the usual peak in sales during Black Friday but what’s that peak in February?

Aaah, I know they did a promotion around the Superbowl. Looks like it generated a big spike in traffic – particularly from Organic and Paid Search.

But did it increase sales?

Let’s take a look…”

Question

“Did their promotion around the Superbowl actually increase sales?”

Competitor website sales conversions in the last year

Sales actually dropped despite an increase in marketing activity around the Superbowl.

Answer

“Uh oh – looks like their sales actually dropped a bit. That must’ve hurt. We can learn from that”

This is website competitor analysis on another level!

Want to answer questions like these about your market and competitors?

Join Adzoola for $1 today

See the traffic analytics of sites in your market

Compete or hit their weak spots

Know their hidden winning traffic sources

Outperform your competition

Conversion Insights from Adzoola

You’ll get conversion data on several thousand of the top ecommerce brands in the US, UK and Germany.

As close as you can get to a competitor’s analytics without actually having access

  • See a website's converted visitors (sales)
  • See a website's conversion rate
  • See their traffic volume
  • See their traffic sources
  • Identify peaks, troughs and patterns by month in all the above
  • Insights for a whole domain
  • Insights for pre-built website segments and product lines

    With Segment Analysis you can get a more granular view of the traffic and conversion analytics for a website. Choose from pre-built website segments and get the analytics for specific sections or categories within a website to analyse a category or product line.

  • Estimate their revenue, cost per conversion & profit

    Enter a few simple figures and you’ll instantly see estimated revenue, cost per conversion and profit by traffic source so you can see the performance of each.

Join today and avoid paying $8,000+ you'd otherwise have to pay for the same conversion data

You’ll also get access to…

Traffic Insights

Unlike Conversion Insights, Traffic Insights opens up data on almost any website getting >5,000 visits a month.

You get all the same data as Conversion Insights, just without conversion data.

You’ll also get additional insights, like top pages, top outgoing links and even what other websites the analyzed site’s audience visited!

Join today and get all this too

BONUS: For a limited time get the rest of Adzoola's features included

  • Keyword Research tools (Google & YouTube)

    Get keywords for almost any purpose:
    Related keywords, Similar Keywords, YouTube and Google Autocomplete Suggestions, Ranking Keywords for a Domain or Page and Keywords in a Category.

  • YouTube Video Targeting & Research Tools

    Find highly relevant videos and channels for your YouTube ad campaigns. You can even use the video titles to get natural keywords for your keyword campaigns.

  • YouTube Channel Targeting & Research Tool

    Discover, compare, get insights on and extract video URLs from YouTube channels for targeting.

  • SERP Research Tool

    Find pages that rank for keywords in your target country or city. Use this to scale ads, promote content, even for SEO or content marketing research.

  • SERP Competitors Tool

    Quickly find competing websites in your market. Use them to create Custom Segments you can use across the Google Ads platform (including YouTube ads of course).

  • Mobile Apps Research Tool

    Find the top mobile apps by keyword, list or category. Use this to create Custom Segments around apps your target audience uses.

Conversion Insights

You’ll get conversion data on several thousand of the top ecommerce brands in the US, UK and Germany.

  • As close as you can get to seeing a competitor's analytics without actually having access
  • See a website's converted visitors (sales)
  • See a website's conversion rate
  • See their traffic volume
  • See their traffic sources
  • Identify peaks, troughs and patterns by month in all the above
  • Insights for a whole domain
  • Insights for pre-built website segments and product lines

    With Segment Analysis you can get a more granular view of the traffic and conversion analytics for a website. Choose from pre-built website segments and get the analytics for specific sections or categories within a website to analyse a category or product line.

  • Estimate their revenue, cost per conversion and profit by channel

    Enter a few simple figures and you’ll instantly see estimated revenue, cost per conversion and profit by traffic source so you can see the performance of each.

Just $2.18 a day but only for the next 50 people (or until we close this offer on 18th December)

You’ll also get access to…

Traffic Insights

Unlike Conversion Insights, Traffic Insights opens up data on almost any website getting >5,000 visits a month.

You get all the same data as Conversion Insights, just without conversion data.

You’ll also get additional insights, like top pages, top outgoing links and even what other websites the analyzed site’s audience visited!

BONUS ENDING TODAY (18th): Get access to all of Adzoola’s other tools for digital marketers.

  • Keyword Research tools (Google & YouTube)

    Get keywords for almost any purpose:
    Related keywords, Similar Keywords, YouTube and Google Autocomplete Suggestions, Ranking Keywords for a Domain or Page and Keywords in a Category.

  • YouTube Video Targeting & Research Tools

    Find highly relevant videos and channels for your YouTube ad campaigns. You can even use the video titles to get natural keywords for your keyword campaigns.

  • YouTube Channel Targeting & Research Tool

    Discover, compare, get insights on and extract video URLs from YouTube channels for targeting.

  • SERP Research Tool

    Find pages that rank for keywords in your target country or city. Use this to scale ads, promote content, even for SEO or content marketing research.

  • SERP Competitors Tool

    Quickly find competing websites in your market. Use them to create Custom Segments you can use across the Google Ads platform (including YouTube ads of course).

  • Mobile Apps Research Tool

    Find the top mobile apps by keyword, list or category. Use this to create Custom Segments around apps your target audience uses.

Have a quick question?

We are here to help!

Conversion Insights is a new feature for Adzoola. So our Founder, Alex King, will be available to answer your questions in the chat.

Feel to start a chat (click the chat icon at the bottom right) and he’ll answer any questions you have.

You’re  seconds away from revealing “007-level” competitive insights

    Step 1

Join Adzoola and get instant access to Conversion Insights

    Step 2

Uncover the hidden sales conversion data you’re other competitor research tools are lacking. Use the data to find weak points you can attack (or compete head-on now you’re fully informed).

    Step 3

Have 7 days to try Traffic & Conversion Insights to transform your traffic strategy. You can either join 2,000+ smart media buyers or go back to your old tools using incomplete data to make strategic marketing decisions.

Step 1

Join Adzoola’s Traffic & Conversion Insights+ plan and get instant access to Conversion Insights

Step 2

Uncover the hidden sales conversion data your other competitor research tools are lacking. Use the data to find weak points you can attack (or compete head-on now you’re fully informed).

Step 3

Have 7 days to try Conversion Insights to transform your traffic strategy. You can either join 2,000+ smart media buyers or go back to your old tools using incomplete data to make strategic marketing decisions.

Frequently asked questions

What websites can I get conversion data for?

You’ll find data on over 8,000 sites including some of the biggest brands and high traffic websites. All revealing their traffic and conversion data: Visitors, conversions and conversion rate by traffic source.

You can search by domain or choose a market category to filter the results.

The websites are mainly ecommerce sites as they are easy to identify purchases, which is what we mean when we refer to conversions on this page.

By the way, when you use Segment Analysis in Conversion Insights, you’ll have the option to look at a website’s traffic and sales driven by specific categories or product lines.

Can I get data for the sites in my country?

Currently we have data for the US, UK and Germany. We may expand on the number of countries based on demand.

What is Adzoola?

Adzoola is a platform for digital marketers like you to uncover targeting for Google Ads, YouTube Ads and, with Conversion Insights, undertake competitor research unlike anywhere else.

Join Adzoola for your 7-day $1 trial so you can uncover traffic strategies and conversion rates of competitors in your market